First and foremost, you don't have to leave your house. This means you don't have to deal with weather, crowds, or the loud noises if you imbibed too much on Thanksgiving. Second, online shopping allows you access to goods and services that may not be available in stores from places across the globe. It's this second point that I wanted to dig a little deeper for a minute.
The internet has broken down barriers of access to products. Now you can purchase a product directly from a retailer anywhere in the world with rather ease. However, in order for businesses to truly take advantage of this, they must be seen by the customer, facilitate a positive shopping experience, and ensure security across the board.
How Can Global Retailers See a Boost in Their Online Sales?
Localization: Would you shop somewhere with odd phrasing and a poor description of products and services? Neither would your potential customers. Therefore, businesses should make an investment in technical translation services to help them accurately portray their brand and products on the web. It's important to go with experts in translation here who have an understanding of the targeted language as well as cultural factors that may influence customers' decision-making.
Mobility: Another thing to consider is the shopping experience as a while? Are you optimized for mobile browsing? If not, you may want to reconsider that. More shoppers are window shopping on their tablets and smartphones before they buy. If you have a clunky mobile site with long load times and poor navigability, your visitors may be quick to leave.
Web Exposure: In order to get more visitors, they have to find you first. Therefore, you should have SEO best practices in place to ensure you'll rank for engine searches. This will include everything from technical issues to content quality. You should also have an active social media presence to increase followers, which should hopefully translate to sales.
Are you a retailer who has seen a boost in online sales? What have you done to increase your web presence and enhance your brand?